numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.
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dLibra Digital Library – Marketing bankowy
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Fees and commissions were of increasing importance for banks. We see employees as internal customers.
Marketing bankowy – Wojciech Grzegorczyk – Google Books
Main page About edition Search the website Instructions for authors Editorial board Contact information. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.
Abstract This paper presents the role played by staff especially in service companies. Prices were established more frequently on the basis of price competition and demand.
STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE
No warranty is given about the accuracy of the copy. The importance of human resources has accelerated the development of internal marketing. Vol 20 No 1 Vol 29 No 4 Scientific Journal of Polonia University20 1 Despite the economic grzsgorczyk in Europe the capitals of banks in Poland and their financial performance were increasing.
One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism. Skip to main content Skip to main navigation gdzegorczyk Skip to site footer.
A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. Customers evaluate the quality of the product intangible based on the behavior, markering and skills of employees with whom they have direct contact. This abstract may be abridged. There are many different measures for bank marketing activities: Scientific Journal of Polonia University.
MARKETING-MIX STRATEGIES OF BANKS IN POLAND.
Open Science in Ukraine – site development for scientific journals. However, bankoowy may print, download, or email articles for individual use. Vol 25 No 6 It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects.
Pluta — Olearnik, M. Users should refer to the original published version of the material for the full abstract. It is an important strategic element of any organization. Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.
Wydawnictwo Akademii Ekonomicznej w Poznaniu. Marketing w teorii i w praktyce. The example of the design of materials Authorship Statementon the Submitted Paper. Vol 24 No 5 Punkt zwrotny nowoczesnej firmy. Pay the publication fee and send a proof of payment.
Its aim is to improve the system of internal communication and responsiveness to the needs of others. Marketing activities of banks bankwy since the mid- 90s over time become fully professional.